Styled By Her.
A campaign developed for Alpha Industries that reintroduces the MA-1 bomber jacket through the lens of women with distinct personal styles.
While Alpha Industries offers a women's collection, its storytelling remains heavily associated with menswear and military heritage. Styled by Her. was created to increase awareness of the women's line by shifting the focus from the product itself to the women who make it their own.
Four women. One MA-1 Jacket. Four Interpretations.
